The New Millenium River Logo And Icons

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New Waters

Last week, I successfully updated all of my social media profiles to the new Millennium River Natural Space. Designing the logo was not hard, but it was definitely more time-consuming than I thought. This certainly explains why companies often have dedicated logo designers, or may even use the service an independant contractor. Despite the time it took, I am fairly pleased with how it looks. Depending on your expections, you may view it as a pleasant, neat, simple image. On the other side of the fence, you may think that it looks bland? Not detailed enough? Should anybody be on that side of the coin, it should be important to note that I did not design the Millennium River images to compete with award-winning artists. I simply wanted a design to do away with the weird “Millennium Vortex” of the Millennium Creek era. I did not want something complicated. At the same time, I did not want something absolutely bare bones. 

The Meaning Of The Design

The new dominant logo used across much of Millennium River as an icon is called the Millennium River Natural Space.

Perhaps the most obvious element of the brand image is the river. In this case, the river represents Millennium River, hence its placement between the two mountains. Rivers are clearly, and proudly the central theme of this brand. Oddly, enough, I have not written much about them.

The green that surrounds the river represents lush grass that is thriving from the pristine river that feeds them.

The trees in front of the mountains are pear trees. Most Millennium River picture profiles portray a trinity of them in front of the mountains. For profile pictures that demand a small resolution, you may only see a single tree per mountain. Why pear trees? Pears are great fruits.

The Twin Mountains represent pleasant viewing. Millennium River is indeed pleasant for viewing, as it does not have explicit content, nor is it a low quality, pump-20-pieces-a-day content mill. That said, this does not mean Millennium River is scarce of content. Far from it. As mountains have more than one side of them to see, the same is true for this river. Millennium River has lots of write-ups from blog posts, articles, and more for viewers to engage with.

I love daylight. I went with clear blue skies to not only show my love for this, but to also represent a clear vision: working to become a successful remote content creator. 

The shining sun represents brightness. Even when you may not be feeling joyous at times, seeing sunshine manages to ignite a little happiness. The sun is both beautiful and potent, making it a no-brainer to include it within my theme. No wonder many things tote a smiling sun.

Lastly, is of course the written letters of the brand name: Millennium River. Self-explantory. It should be noted that though it is usually in the form of an arch, the angle of the arch is not specific. In some places, such as the website banner, “River” does not even appear under “Millennium” opting to literally appear in the Millennium River. River in the river. Does not get any more river than that.

Millennium Eyes

Yes, the Millennium River natural space is not the only visual I designed for the brand. In fact, you can expect to see more original Millennium River visuals come into existence between now and the 6th birthday of the brand for next year. Some may be open and easy to see. Others might be a little more secretive. At the time of this typing (2021-07-13) it is only my Twitter profile and My Profile WordPress icon with the Millennium’s eyes. This could certainly change in the future. To make matters more cryptic, I should also note that “Millennium Eyes” is not the official name of the eyes you are looking at. Those eyes happen to belong to a body. Whose body? Time may tell. There are another pair of eyes around the River that may see you. 

Website Tagline

Gone with “Professionalism and passion flowing in harmony” and hello to “Words and passion flowing in harmony” Why? Millennium River is a new era and is long past the days of attempting to sell services. No need to make it sound like a independant contractor who is still trying to pitch to clients. I have since followed a different course. Between now and the time this website turns 6 next year, I will have another tagline, hopefully more unique, in place. For now, I think this one sounds pretty nice. 

Stellantis’ Brands Taglines

Disclosure: Millennium River is an independent website that uses hyperlinks. Some of these hyperlinks are affiliate links. When you click and purchase a product(s) through these links, I may earn a commission on qualifying sales. This is done at no extra expense to you. You may also support this website via PayPal. Unless it is clearly stated, the content is not sponsored.

Finally

Finally. Chrysler and company is going in serious with all-electric vehicles. I have long poked at Chrysler and its relatives primarily on 3 points:

1. Quality/Reliability
2. Unwillingness to embrace full electric powertrains
3. Frequent change of partners

3 partners later: Daimler, Fiat, and now Stellantis. Chrylser, Dodge, Jeep, and Ram are finally going to be offering all-electric models in 2024. Out of all the brands, the only brand I heard with plans to go full-electric across all their models is Opel. They plan to go pure electric by 2028 in Europe. Notice the “In Europe” part? This is something that I noticed was frequently mentioned across much of the presentation in regards to electrification. Why? Frankly put, North Americans have been far slower to adopt all-electric vehicles than Europeans have been. This is very odd considering that internationally famous Tesla is a wholly created and owned American brand. Will this change? I sure hope it does. With startups like Rivian, Lucid, and even lesser known ones like Atlis, Bollinger, and highly controversial Faraday Future, this suggests that mass adoption is on its way to happening within the 2020s.

Stellantis EV Day

July 08, 2021, was the big day Stellantis unveiled its plans for an electrified future. Some Internet commenters have said that their electrification may not be as good as it sounds. The reason? The wording “Electrification” suggests that they will be simply equipping most of their vehicles with plug-in hybrids as opposed to ditching internal combustion engines for good. If viewers watched the whole presenation, or at least half of it, Stellantis did say that there will indeed be full-electric vehicles offerings from all of their 14 brands. Would it have been better if they all aimed to ditch fossils entirely by 2030 or sooner? Yes, that would have been great. Commenters have pointed out that they could have a hard time in the market with all their competitors like Ford, General Motors, and Rivian taking away their marketshare with their earlier offerings. 

I would personally say that this is not necessarily true. A lot of Stellantis’ brands do indeed have very loyal brand fans. Just look at Jeep and Ram as very fine examples. A lot of their fans would have no problem waiting 3 years to get an all-electric version of their favourite brand. Had it been something like 2033, then yes, that would definitely be extremely troublesome. Nobody, no matter how loyal, would wait over 10 years for their favourite brand to give them something the competition is already offering. 2024 may seem like a longtime, due to the sooner arriving Cybertrucks, Ford Lightnings, and Rivians. However, it may also be enough time for customers interested in Stellantis vehicles to save up for their favourite brand. Some commenters also noted that 2024 could be the prime time for the right battery range technology and longevity. Regardless of the case, Stellantis might want to consider upping the range to 900km on their long range models. The extra 100km of range will be a major selling point, if they actually do it.

Stellantis’ Brands Taglines

Finally, it is time to discuss the second major reason why I even decided to type this write-up in the first place: the taglines. When I first saw discussions of it on Reddit, I did not believe them. I thought people were brainstorming ideas for Stellantis. That was until I saw more discussions of it, that I decided to look them up in the search engine. They are real. Because this write-up is titled Stellantis’ Brands Taglines, I will be offering much commentary on all 14 of the brands taglines.

Abarth

“Heating Up People, But Not the Planet”

First things first, I am not sure why Abarth is counted as a separate brand, when it is only a sportier version of Fiat. This reminds of the days when Dodge used to make SRT as a standalone brand, till they realized nobody counted it as such. Will Fiat realize that Abarth is just a hot-blooded Fiat and keep them under one umbrella? I do not know. Nevertheless, I will focus on the tagline. I can see why some would say this sounds weird. With Fiat’s all-electric offerings, they will not make the planet get warmer, but will warm the people instead? I do not think this is what they mean. They mean that they will heat up peoples’ hearts with excitement, without contributing to greenhouse gas emissions. Nice. Maybe they should have opted with “Exciting The People With Electric Scorpions” No, that still sounds weird, but in my opinion a little better.

Alfa Romeo

“From 2024, Alfa Becomes Alfa e-Romeo”

This is the worse tagline of the Stellantis brothers. Even “Alfa Romeo Goes Electrio” would have been better than this. Not much more I have to say, other than a lot of other people singled out Alfa Romeo’s tagline as being one of the worse, or the worse, too.

Chrysler 

“Clean Technology for a New Generation of Families”

I like this one. This also makes sense given that Chrysler has unfortunately become mainly a minivan brand. Nothing wrong with minivans. Chrysler has the potential for more interesting vehicles to be included in the lineup, so it should expand on this. Maybe an all-electric SRT Chrysler 300 could help spark things up? 

Citroën

“Citroën Electric: Well-Being for All!”

I am not at all familiar with the Citroën brand’s purpose at all. I do not know if it is supposed to be luxury, sporty, utility, city-esque or anything. Remember, they do not sell these in Canada, so bare with me on that. Nevertheless, I can say that from that tagline, it seems as though it is supposed to be one of those brands for the masses. They also have rather funky front fascias and look small, so it appears to be a city brand for those that want something that looks a little different. The tagline? It is uncreative. Not sure what I would use in place of the current one, but maybe “Citroëlectric Cars Roaming Roads” No, that sounds even worse. 

Dodge 

“Tear Up the Streets… Not the Planet”

This one is…Ok. Could maybe be a little better, but I would say that it works. This is a brand known for its high-performance, wheel-burning vehicles, so it honestly makes sense. But, what about “Dodge The Gas Ride The Thunder?” No, that sounds kind of weird, and not to mention would create much laughter. “Dodge The Fossils Ride The Thunder” sounds much better.

DS Automobiles

“The Art of Travel, Magnified”

I am not familiar with this brand, but I do know that it is supposed to be a premium version of Citroën. I suppose that would be like what Cadillac is to Chevrolet, or an Audi to a Volkswagen. I have no complaints with this tagline. It sounds good, and I have no suggestions otherwise.

Fiat

‘It’s Only Green When It’s Green for All”

If you have ever wondered how the average Italian affords their cars in a country of seemingly premium-only marques, the answer is Fiat. Lancia apparently sells well there, too. Fiat is the proud Italian brand created for all to enjoy. No need to save up for a Maserati, Ferrari, Pagani, Alfa Romeo or Pininfarina for your Italian fix, when fun, cute, affordable, Fiat has you covered! So the idea of this tagline is that green should be affordable to everyone, and not just the rich. I strongly agree. This is the large reason why mass adoption to all-electric cars is not happening as fast as it should: Long range electric cars are still too expensive for most. This tagline works. Some might critcize Fiat for saying that it suggests green can only happen when Fiat is green, but that is not the case. I am pretty sure that Fiat already knows that they are not first, nor will they be the bestselling electric car brand in the world. I do hope that with the new platform, these all-electric Fiats will be reliable.

Jeep

“Zero Emission Freedom”

Do I really need to explain? Jeep is internationally known as being the brand that goes to all sorts of places, nooks, and crannies off-road. Their idea with this statement is that you will be able to do that with no exhaust spewing out of your Jeep. Makes sense and the tagline itself sounds perfectly fine.

Lancia

“The Most Elegant Way to Protect the Planet”

Dead brand. That is what I often hear when I see it come up now and then. While Lancia was never actually “dead” or more correctly defunct, it was far from a thriving brand. In fact, it seemed like it was on life support. Anyway, the point here is to discuss the tagline: “The Most Elegant Way to Protect the Planet” Why? Because Lancia says they are “the perfect balance of style, comfort and eco-friendliness” before they went the newer Stellantis-era tagline. I am not deeply familiar with this brand, but I think they could use another line. With hardly anybody knowing Lancia, it is hard to tell us that Lancia’s are the most elegant vehicles to drive in all-electric form. I get it, they want show that they are now feeling, confident, elegant, and beautiful with their new romance, Stellantis, but their relationship is not proven at this time. Try “Lancia Lights Your Heart”.

Maserati

“The Best in Performance Luxury, Electrified”

Not a terrible tagline per se, but coming from a brand that bears a trident and a face that screams sport and luxury, I think we can all agree that Maserati could have come up with something a bit more creative. Even something like “Maserati Electroati” would have been a bit more creative. Even better, “Performance, Luxury, And Spears Of Lightning” Yes! This would absolutely awesome! The “Spears Of Lighning” part alone would go a long way in advertising, and showing the world how menacing all-electric Maseratis are. If the rumours are correct, Maserati is prepping a rival to the Tesla Roadster. That Spear Of Lightning will be a vital weapon in that savage battle.

Opel

“Green is the New Cool”

Too bland. “Green is the new cool” sounds too easy and uncreative. Not that taglines should be complicated — they should not, but I believe that we can all agree that this tagline was obviously created with very little thinking. I do not know much about Opel. I remember it formerly being apart of General Motor’s international family, but that is about it. I do know, and applaud Opel for being a legacy brand that is not only serious about becoming pure electric, but somewhat soon, too. 2028 can be long for some, but at least Opel knows what it wants to do. As for tagline suggestions? Honestly, I do not know. Maybe “Opel: Open To Pure Electric Dreams”? 

Peugeot

“Turning Sustainable Mobility into Quality Time”

Is there something or someone’s name you hear often, but know little or nothing about that person or thing? That is my situation with Peugeot. I hear this name a lot around the Internet and through other media. The only thing I can tell you about them is that they are French, and have what looks like a heraldic lion in the logo. Turns out the latter is outdated. Upon quickly checking that out, they have updated their 2022 models’ badge to simply a lion head. The heraldic lion looked better, so I am not sure why they decided to change it. Now for the tagline: do I like it or hate it? I feel indifferent towards this one. If Peugeot wanted to come up with a wilder alternative they could go with something like, “French Lightning Lions Leading The Way” No, perhaps “Lions Leading The Way” might have more appeal. 

Ram 

“Built to Serve a Sustainable Planet”

This sounds really corporate and robotic. Not necessarily a bad thing, but from Ram? This is disappointingly sad. In case those that are not familiar need a reminder, this is the same brand that had taglines like “If You Can’t Dodge It, Ram It”, “Guts. Glory. Ram.” as well as an unofficial fan tagline that revolved around dodging the father and getting the daughter. So now that you know, or have been refreshed about what Ram is supposed to be like, you can see why this tagline is so unfitting for it. Simply adapting the old slogan to “Thunder. Lightning. Ram” would be way better than this. In fact, they do not even need to change the old slogan. It is fine as it is. 

Commercial Vehicles

“The Global Leader in e-Commercial Vehicles”

Global Leader? Last time I checked, Stellantis is deeply behind all-electric commerical vehicles in the Americas. I have no idea about the rest of the world, but they are really going to have to step up their game and ditch fossil-powered vehicles entirely sooner than they would like to. With Amazon’s Rivian vans, Tesla’s soon-coming trucks, and even Ford, I am hard-pressed to see Stellantis coming close to those companies with their distant dates. I am not saying that Stellantis is weak and incapable, but that this tagline just is not honest. Tagline suggestions? I am not sure. Just do not call yourself a global leader in all-electric commerical vehicles when at the time it is only a goal-to-be-accomplished.

Taglines Verdict

Most need to be reworked. They are not utterly horrible, but when you come across multiple headlines with adjectives like “Pretty Terrible”, “Dreadful”, “Gimmicky”, or “Cringey” it is pretty clear what the Internet thinks. Whether or not Stellantis will react to the Internet and change them is unknown. For some reason, I personally do not see them changing them. They are hopefully busy with executing the 30 billion Euro investment into electrifrication. Do I think they should set aside some time to fix these taglines? In all honesty, yes, a good tagline goes a long way brand loyalty. A good tagline also makes for excellent merchandise sales. Should Stellantis make it an urgent priority to change the taglines right now? Certainly not. There are more serious things to work on at this time. But, if they optionally choose to deal them this year, then I will not complain about that either.

All-Electric Full-Sized Maserati Or Alfa Romeo Truck?

I would love to see something like this come out of Stellantis. The company has a dedicated electric body-on-frame platform for it, so why not create be the first to resurrect the exotic pickup truck segment? All of the major companies that produce trucks do not have an actual luxury truck marque. Ford, General Motors, Ram and Toyota may have trims that are indeed lovely inside, but these marques are not luxury maruques. The Lincoln Mark LT, Cadillac EXT, and Mercedes-Benz X-Class were luxury trucks. All have been discontinued due to poor sales. In the case of the Mercedes, sharing its underpinnnings with Nissan is said to have been the cause of poor sales. Does this mean that the exotic pickup truck market should not be re-attempted? No! As long as automakers keep their trucks as “pure” as possible, and with a range of no less than 800km, this segment can once again live on as all-electric beasts.