Finally Doing It: Rebranding From Creek To River

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Not Truly Suprising

Depending on how long you have been following this waterbody-themed website, this should not come off as a surprise, especially if you have read My Story 2020, or the more recent Millennium Creek Turns 5. Yes, my website turned 5 back in February. For some reason, it does not feel like it has been that long though. Yesterday, I Tweeted that change was coming. Well, this it finally it.

Earlier Intentions

For a long time, I knew this workstation of mine had a temperamental Wi-fi card. On Monday, June 28, 2021, when I finally decided I would go ahead to rebrand Millennium Creek to Millennium River, the Wi-fi card reached heinous levels of wickedness. It was at that point, where I knew that I had to stop wrestling with connect-disconnect or resetting the driver. None of that worked. Uninstall and reinstall the driver? It would be highly romantic to even remotely think that would work with a Wi-fi driver that decided to go from being a driver to a killer. A killer of signals, that is. Alright, what was the next step? Either get a new internal driver, or get a wireless network adapter.

Wireless Network Adapter

I decided to go the route of using a USB wireless network adapter very obvious reasons: 

  1. Far more cost effective
  2. Far more portable
  3. Does not require opening your computer
  4. Does the same job without the fuss

Which adpater did I go with? The ASUS Wireless AC1300 USB 3.0 Wi-Fi Adapter with External High Gain Antenna (USB-AC56R). That is certainly a mouthful, hence why it is usually simply referred to as Asus AC1300 USB. I saw the Linksys AC1200 Wireless AC USB Adapter (WUSB6300-CA), but passed it because I wanted something with an anntena for extra strength. Then there was the NETGEAR Nighthawk Wireless AC1900 USB Adapter (A7000-10000S)with very impressive specifications and an equally high price tag of $100. Because I was experimenting with wireless network adapters for the first time, I needed something that could do the job, but was not too cheap or too expensive. My experience with the Asus? I have only been using it since yesterday, so I cannot give you a full review. So far, it is working fine.

If it does fail within 30 days or so, I will consider trying something Linksys or NETGEAR

Why Did You Do It? And Why Now?

I did not like “Creek”. I mean, creeks in reality are cool places to see, but when it comes onto naming, rivers are way better. This is not to say that I am going to eventually think rivers are too weak, and then decide to become Millennium Ocean. No, not happening. Creeks, rivers, and oceans are all equally ecologically important. Therefore, any any viewer ever wanted to have creek in their name, you are not a lesser. This is absolutely not about making myself sound big, almighty, powerful, flashy, extravagant, and insert whatever else adjective. Creek was honestly way too boring and just not satisfying at all. Why did I wear that badge for so long if I did not like it? Because I thought that I would not have the time to ever get around it, which could not be any further from the truth.

The hard truth is that I did not want to make the time. I was thinking about changing the name a week or so before February 01, 2022, which would commerate my website’s 6th birthday. I then decided the idea of doing that would be neat, but also unintelligent. If I am to transfer this brand into something that I will be more proud of, and care about, it is better sooner than later. Because tomorrow marks the celebration Canada’s 153rd birthday, that in its own right is also special. Rebranding in time for Canaday Day 2021. Since I have brought it up, I should briefly mention that there are calls this year to treat Canada Day 2021 more as a Day of refletion, as opposed to wildly partying as if nothing happened. I will write more on this in a separate write-up.

Links And Icons

Since yesterday, I have updating links and usernames to Millennium River. Though it was rather time-consuming, it was nowehere near as bad as I thought it would be. It honestly went through pretty smoothly, too. Today, I focused on updating the icons and avatars across Millennium River and its social media accounts. Speaking of this, it extremely important to note that the current avatars, banners, icons and others, are placeholders. Therefore, if anyone is to assume that I am really going to go about with such rudimentary visual, I will not. Not that anybody made a big fuss about it, but it is still important to let people know, so that they do not get the wrong impression of the rebranding as a sign of wanting to go backwards in quality. That said, I should also let viewers know that the quality is not going to be drastically better either. I am, of course, pushing to go forewards, but the quality will not realistically reach the stars overnight. 

The River Of August

I will draw up the new visuals for the Creek-Turned-River of brand of mine during July. I plan to have them all done before August, hence “The River Of August” meaning that the River is going to show its real appeareance then. Unlike the Millennium Creek era where I did not put a ton of time into making them, this time around, I would like to invest more quality time into it. No, the new visuals are not going to win awards. I highly doubt anyone was expecting them win rewards in the first place. Still, it is better to say this, should any professional graphic designers or other visual artists of the sort decide to chime in with such expections. This is not to say that you are not allowed to voice constructive criticism on them when you see them, but to keep in mind that they will not be designed to be sensational. 

How Different Will Millennium River Be From Millennium Creek?

This is perhaps the biggest question anyone will have when they see this. After all, the name was not a complete change, nor did I even change the slogan: “Professionalism and passion flowing in harmony”. The same blue theme is still present, too. “Wait, this is hardly a rebranding at all” you might be saying. “All you did was just replace Creek with River” you might say. Truth is, you are mostly correct. Millennium River is not intended to be a drastic departure from Millennium Creek. At least not in terms of the type of content that I upload. Visuals? Yes. Upload frequency? Yes, I plan to change this, too. Truth is, I already told myself that during the Creek days I wanted to try and atleast get 2-4 uploads per month, as opposed to only 1. Quality over quantity is still my thing, so sorry, daily posts and clickbait will not ever be happening in this River. Never happened in the Creek, absolutely not in my river. 

The biggest change between Creek and River will honestly be in social media presence. Millennium Creek was only present on basically Instagram, Twitter, and Ko-fi. For more Millennium River, the are 3 other ones that I have on mind that I will expand my riverbanks into. Though I have plans to set them up real soon, I will not announce it until I have wiped out lingering Millennium Creek fragments, updated all visuals, and completed other necessary things.

River Rides With You?

What was your reaction to this post? Not suprised? Indifferent? Excited? Disapppointed? Filled with unanswered questions? Comment and let me know how you feel about the direction I am going with this website.